The phrase "major motivator" refers to something that strongly encourages or drives a person to do something. It is a significant factor that pushes someone to take action or achieve their goals.
Sentences with «major motivator»
One major motivator for urban foragers is the reduction of food waste. (treehugger.com)
It shows that lifestyle and environment remain major motivators of some categories of Chinese international property buyers.» (opp.today)